AI Video Generation Cost Estimator

The AI Video Generation Cost Estimator calculates a project budget from final video duration, generated seconds per accepted second, generation price, post-production cost, and fixed project expenses. It helps teams account for the large difference between final runtime and the amount of footage generated during iteration.

Use it for concept videos, ads, social clips, or synthetic B-roll. The estimate separates generation from editing and fixed costs, making it easier to test how clip length, regeneration rate, or provider pricing changes the overall budget.

Cost inputs

min
×
USD
USD
USD
Result
Estimated cost
Generated footage
Generation cost
Editing cost
Cost per final minute

1. Set final runtime

Enter the total duration of approved video that will be delivered.

2. Model regeneration

Estimate how many seconds must be generated for each final second kept in the edit.

3. Enter generation and editing rates

Use the provider cost per generated second and the expected post-production cost per final minute.

4. Add fixed expenses

Include music, review, setup, or other project-level charges.

5. Review the budget

Compare generated footage, generation cost, editing cost, and cost per final minute.

Final seconds = Final minutes × 60 Generated seconds = Final seconds × Generated seconds per final second Generation cost = Generated seconds × Cost per generated second Total cost = Generation cost + (Final minutes × Editing cost per minute) + Fixed costs

Where:

  • Generation ratio — amount of footage created relative to footage retained.
  • Editing rate — post-production cost for each minute of final output.

Assumptions: The same average generation ratio and rates apply across the project.

What the result means

The result estimates the full modeled production cost for the final runtime.

Longer clips may have different failure rates and pricing; use separate runs when the project contains materially different shot types.

Given: 10 final minutes, 4 generated seconds per final second, $0.25 per generated second, $8 editing per final minute, and $50 fixed costs.

Calculation: Final footage = 600 seconds. Generated footage = 600 × 4 = 2,400 seconds. Generation = 2,400 × $0.25 = $600. Editing = 10 × $8 = $80.

Result: Total estimated cost = $730, or $73 per final minute.

Iteration is the dominant cost driver because four minutes are generated for each minute delivered.

What is generated seconds per final second?

It is an iteration multiplier. A value of 4 means the workflow generates four seconds of footage for every one second kept.

Should discarded clips be included?

Yes. They consume generation resources even though they do not appear in the final edit.

How should image-to-video and text-to-video be combined?

Use a weighted average generation rate or estimate each workflow separately and add the results.

Does the estimate include human labor?

Only labor represented in editing cost or fixed costs. Add scripting, storyboarding, review, and direction when relevant.

Can I use minutes instead of seconds for provider rates?

Convert the provider price to a per-second amount before entering it to keep the formula consistent.