- Count contracted deliverables. Group only items with the same unit rate.
- Enter the unit rate. Use the negotiated amount for each deliverable.
- Add commercial rights. Include usage and exclusivity fees.
- Add travel or special costs. Enter reimbursable or fixed extras.
- Apply a package discount. Use zero when no discount is offered.
- Review the scope value. Confirm the total matches the written deliverables.
Creator Brand Deal Calculator
The Creator Brand Deal Calculator estimates total compensation for a multi-deliverable brand partnership. It prices each deliverable from quantity and unit rate, then adds optional rights, exclusivity, travel, or other negotiated fees.
This approach is useful when a deal includes several posts, videos, stories, newsletter placements, or live appearances. It helps creators check that the quoted total matches the scope and gives brands a transparent breakdown of the package.
Calculator inputs
items
USD
USD
USD
USD
%
Result
—
estimated brand deal value
Deliverable subtotal—
Add-on fees—
Package discount amount—
Deliverable subtotal = Number of deliverables × Rate per deliverable Discount amount = Deliverable subtotal × Package discount % Brand deal value = Deliverable subtotal − Discount amount + Usage rights + Exclusivity + Other fees
The package discount applies only to the deliverable subtotal in this model. Rights and out-of-pocket charges remain separate.
What the result means
The result is the gross package value after any deliverable discount and before taxes or business costs.
Use a written scope to define deadlines, revisions, rights, exclusivity, and payment terms.
Given: 3 deliverables at $1,800 each, $1,000 usage rights, $500 exclusivity, $250 other fees, and a 5% package discount.
Calculation: Subtotal = 3 × $1,800 = $5,400. Discount = $5,400 × 5% = $270. Add-ons = $1,750. Total = $5,400 − $270 + $1,750 = $6,880.
Result: Estimated brand deal value is $6,880.
What if deliverables have different rates?
Calculate each rate group separately and add the totals, or use a weighted average unit rate when a single estimate is sufficient.
Should revisions be included?
Include a defined number of revisions in the scope. Price extra revision rounds separately when they create material work.
Does the discount apply to usage rights?
Not in this calculator. The discount applies only to deliverable fees, keeping rights compensation intact.
How should travel expenses be handled?
Specify whether travel is reimbursed at cost or included as a fixed fee. The contract should state documentation and approval requirements.
Is the result before tax?
Yes. It is gross deal compensation before taxes and creator business expenses.