The eBay Conversion Calculator measures the share of listing visits that become completed orders. It also reports non-converting visits and lets you estimate how many additional orders would result if the same traffic reached a higher target conversion rate.
Use it to compare listing performance, traffic sources, or reporting periods. Keep the numerator and denominator aligned: orders and visits should refer to the same listings and dates, and automated or invalid traffic should be excluded when your analytics system identifies it.
1. Enter listing visits
Use the traffic count for the listings and dates being analyzed.
2. Enter completed orders
Count orders attributed to those visits using one consistent reporting method.
3. Set a target rate
Enter a scenario rate from 0% to 100%.
4. Add average order value
This optional business input converts order scenarios into estimated revenue.
5. Compare current and target outcomes
Review the current rate and the number of orders implied by the target.
Target orders are rounded to the nearest whole order. The scenario holds traffic and average order value constant, so it isolates the effect of conversion.
The main result is the percentage of entered visits that produced completed orders.
Differences in attribution windows, repeat visits, and analytics filtering can affect comparisons.
Given: Listings receive 3,200 visits and 96 completed orders. The target rate is 4%, and AOV is $60.
Calculation: Conversion = 96 ÷ 3,200 × 100 = 3.00%. Target orders = 3,200 × 0.04 = 128. Additional orders = 128 − 96 = 32.
Result: Current conversion is 3.00%; reaching 4.00% at the same traffic implies about 32 additional orders and $7,680 in total order revenue.
Use the visit metric supplied by the analytics source and keep it consistent. Do not mix unique visitors in one period with total views in another.
Not in this visit-to-order model, because orders are limited to the entered visits. Other reporting systems may use different event definitions.
Orders are discrete outcomes. The calculator rounds the expected value to the nearest whole order for a practical scenario.
No. Discounts or expensive advertising can raise conversion while reducing margin. Review profit alongside conversion.
Use similar date ranges and traffic definitions, and consider product price, demand, condition, shipping, and listing maturity.