1. Count active recurring customers
Include customers with an active recurring subscription for the month.
2. Enter average monthly recurring revenue
Use the recurring amount per active customer after normalizing billing periods to one month.
3. Add expansion revenue
Include recurring upgrades or add-ons not already captured in the average amount.
4. Subtract recurring discounts
Enter ongoing credits or discounts that reduce monthly recurring revenue.
5. Review MRR and run rate
Use the main result for net MRR and the details for base MRR and annualized run rate.