Order Profit Estimator

The Order Profit Estimator calculates the contribution earned from one order after variable costs and transaction-based fees. It is useful for ecommerce pricing, marketplace comparisons, and promotion checks because it separates fixed dollar costs from percentage fees. The result shows both profit per order and margin, plus the break-even selling price under the entered fee structure.

Enter your values

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Result
Profit per order
Profit margin
Total variable cost
Break-even order revenue

1. Enter order revenue

Use the amount retained before the listed costs and fees.

2. Add direct costs

Enter product, shipping, packaging, and other variable costs.

3. Enter transaction fees

Combine percentage-based platform or payment fees and any fixed fee.

4. Review profit and break-even

Check the dollar contribution, margin, and revenue needed to cover the entered costs.

Profit = Revenue − Product cost − Shipping − Other costs − Fixed fees − (Revenue × percentage fee); Break-even revenue = fixed dollar costs ÷ (1 − percentage fee)

The calculation focuses on per-order variable economics and does not allocate monthly overhead unless you include it in other variable costs.

What the result means

Positive profit contributes toward overhead and owner profit; negative profit means the order loses money before fixed overhead.

Refunds, taxes, discounts, and ad acquisition cost should be included when relevant.

Given: $80 revenue, $28 product cost, $9 shipping, 6.5% fees, $0.30 fixed fee, and $4 other costs.

Calculation: Percentage fee = $5.20; total cost = $46.50; profit = $33.50.

Result: Profit margin = 41.88% and break-even revenue is about $44.17.

Should sales tax be included?

Exclude tax collected and remitted on behalf of a government from revenue, or include matching tax costs consistently.

Where do ad costs go?

If you know acquisition cost per order, include it in other variable costs.

How are discounts handled?

Enter the net order revenue after the discount.

Does this include monthly platform fees?

Not automatically. Allocate a per-order share to other costs if that is useful for your decision.

Why can break-even revenue rise sharply?

As percentage fees approach 100%, each additional revenue dollar contributes less toward fixed dollar costs.