The Post Frequency Calculator turns a publishing target into a weekly, monthly, and daily posting schedule. It also estimates the production hours required and compares them with the content time available. The result is useful for checking whether a planned cadence is operationally realistic. A high posting target may look simple until writing, design, review, and scheduling time are included.
Enter the total number of posts planned.
Use the number of calendar days covered by that target.
Include drafting, editing, design, approval, and scheduling time per post.
Use the hours actually available for content production.
Compare required hours with capacity and adjust cadence or process scope.
Posts per day = target posts ÷ planning-period days
Posts per week = posts per day × 7
Weekly production hours = posts per week × hours per post
Capacity used = weekly production hours ÷ available weekly hours × 100
Use the result as an estimate based on the values and assumptions entered.
Changing an input updates the result automatically.
Given: 24 posts over 30 days, 1.5 hours per post, and 12 production hours available each week.
Calculation: Daily pace = 24 ÷ 30 = 0.8. Weekly pace = 0.8 × 7 = 5.6 posts. Weekly hours = 5.6 × 1.5 = 8.4.
Result: The plan requires about 5.6 posts and 8.4 production hours per week.
Use calendar days when posts can be scheduled automatically. Use active publishing days instead when the cadence excludes weekends.
Include all repeatable work required to publish, not only writing time.
Yes, if the post target includes all channel-specific versions and the time estimate reflects them.
The planned work exceeds the weekly hours entered and needs more capacity or a lower target.
No. Frequency should be balanced with quality, audience response, and production sustainability.