1. Enter sales
Use net sales for the period, after discounts and refunds if that matches your reports.
2. Enter food and beverage cost
Use the direct product cost associated with the same period.
3. Add operating expenses
Combine labor, occupancy, supplies, utilities, and other operating expenses not already in product cost.
4. Compare margin levels
Gross margin isolates product cost, while operating margin includes the broader operating expense base.
5. Test a scenario
Adjust sales or costs to see how sensitive each margin is to operational changes.