This SaaS Markup Calculator converts a unit delivery cost and a chosen markup percentage into a selling price. It is useful for subscription businesses that want a quick price floor for a plan, add-on, implementation package, or usage bundle. The result separates cost, markup dollars, selling price, and gross margin. Because markup is measured against cost while margin is measured against revenue, seeing both helps prevent a common pricing mistake.
1. Enter delivery cost
Use the variable cost attributable to one subscription period, seat, transaction bundle, or service package.
2. Set the markup
Enter the percentage to add on top of cost. A 100% markup doubles the cost.
3. Add expected volume
Provide an optional unit count to estimate aggregate revenue and gross profit.
4. Review price and margin
Compare the calculated selling price with the resulting gross margin percentage.
Markup uses cost as its denominator. Gross margin uses selling price as its denominator, so the two percentages are not interchangeable.
Use the main result together with the supporting metrics to compare scenarios and identify the assumptions with the largest effect.
Markup uses cost as its denominator. Gross margin uses selling price as its denominator, so the two percentages are not interchangeable.
Given
Given: unit cost of $30, markup of 100%, and 500 units.
Calculation
Markup amount = $30 × 100% = $30. Selling price = $30 + $30 = $60. Gross margin = $30 ÷ $60 × 100 = 50%. Revenue = $60 × 500 = $30,000.
Result
The plan price is $60 per unit, producing $15,000 of gross profit before fixed operating expenses.
No. A 50% markup on $100 produces a $150 price, which is a 33.33% margin.
Include costs that rise with delivering the unit, such as infrastructure, support usage, payment processing, or third-party API fees. Fixed overhead can be handled separately.
Yes. A 200% markup means the markup equals twice the cost and the selling price equals three times the cost.
The calculator can display a price of zero under this cost-plus method. For near-zero marginal-cost products, value-based pricing may be more useful.
Treat them as a simple scenario estimate. Actual revenue may differ because of discounts, churn, taxes, refunds, and plan mix.