The WooCommerce Bundle Calculator compares a bundle price with the combined standalone prices of its components. It shows the customer discount, contribution profit, and bundle margin so merchants can balance promotional appeal with unit economics.
Bundles can increase basket size and simplify purchasing, but a large headline discount may erode profit. This calculator presents both sides of the offer in one view.
1. Set the reporting scope
Add the normal standalone prices of every item in the bundle.
2. Enter the primary value
Enter the proposed bundle selling price.
3. Add supporting inputs
Enter the combined direct cost of all bundled items and variable fulfillment.
4. Review the result
Review customer savings, bundle profit, and bundle margin.
5. Compare and act
Test alternative bundle prices before publishing the offer.
Where:
The calculator uses the entered values directly and rounds only for display.
Use the result as a planning estimate and compare it with consistent historical data.
Actual WooCommerce reports may differ because of tax settings, refunds, fees, timing, and data definitions.
Include them in combined cost if bundling changes fulfillment expense. Keep customer-facing shipping separate unless it is part of the bundle offer.
Yes. A negative value means the bundle costs more than buying the items separately.
Add their cost to combined bundle cost even when their displayed customer price is zero.
A bundle may raise order value, move slow inventory, or reduce acquisition cost. Evaluate those benefits against the margin reduction.
For a bundle, it functions like a discount relative to the standalone total. It does not measure discount against product cost.