The YouTube CPM Calculator calculates gross revenue per thousand views and, when monetized playback data is available, revenue per thousand monetized playbacks. It also separates CPM from RPM-style reporting so creators and marketers can avoid comparing metrics with different denominators.
Enter total gross revenue and total views from the same reporting period. If you know monetized playbacks, add them to see the playback-based rate and monetization share. The result is a retrospective rate based on the supplied data; ad demand, geography, seasonality, content category, and viewer eligibility can cause future rates to differ.
Use revenue, total views, and monetized playbacks from the same dates.
Use the revenue basis you intend to compare consistently.
This produces a view-based revenue rate per thousand.
Use this optional field for a playback-based CPM and monetization share.
State whether a reported rate uses total views or monetized playbacks.
The main result shows gross revenue earned per 1,000 total views for the entered period.
Advertiser CPM, playback-based CPM, and creator RPM are not interchangeable unless the numerator and denominator match.
Given: $1,850 revenue, 500,000 total views, and 300,000 monetized playbacks.
Calculation: View-based CPM = $1,850 ÷ 500,000 × 1,000 = $3.70. Playback CPM = $6.17.
Result: The channel earned $3.70 per 1,000 total views, with 60% of views counted as monetized playbacks.
Not necessarily. Advertiser CPM can refer to ad spend per thousand ad impressions, while this calculation uses the revenue and view base you enter.
CPM generally refers to a thousand-unit advertising rate. RPM often uses creator revenue per thousand total views after the platform’s reporting treatment.
Only if you intentionally want a blended revenue-per-view metric. Keep it separate for ad-only CPM analysis.
Not every view receives an eligible ad due to geography, inventory, viewer settings, or other platform conditions.
Use it as a historical reference, not a guarantee. Rates can change materially across months and audiences.