The Agency Revenue Estimator projects revenue from recurring clients, project work, and other service income. It is designed for agencies building a monthly, quarterly, or annual plan from observable sales and account assumptions rather than a single top-down target.
Enter the number of recurring clients and average fee, then add project volume, average project value, and optional other revenue. The calculator separates recurring and project revenue and reports the recurring share of the total. This helps owners assess concentration, hiring capacity, and the amount of new business needed to reach a target.
1. Choose the forecast period
Treat every volume and fee input as belonging to the same period.
2. Estimate recurring business
Enter active recurring clients and the average fee per client.
3. Estimate project work
Enter expected project count and average project value.
4. Add other income
Include workshops, commissions, or other service revenue not captured above.
5. Review revenue mix
Check total revenue and the recurring share before making capacity decisions.
Recurring revenue = Recurring clients × Average recurring fee
Project revenue = Projects × Average project value
Total revenue = Recurring revenue + Project revenue + Other revenue
The model assumes the entered client and project counts represent completed or billable work within the selected period. It does not automatically account for churn, partial periods, discounts, or collection timing.
The result is a top-line revenue estimate before delivery costs, overhead, taxes, and payment timing.
For annual forecasts, use annualized fees or multiply monthly assumptions consistently before entering them.
Given: 12 recurring clients at $6,500, 8 projects at $18,000, and $15,000 of other revenue.
Calculation: Recurring revenue = 12 × $6,500 = $78,000. Project revenue = 8 × $18,000 = $144,000. Total = $78,000 + $144,000 + $15,000 = $237,000.
Result: Estimated revenue is $237,000, of which about 32.91% is recurring.
Use the amount your agency recognizes as revenue under its accounting policy. Be consistent with the treatment used in cost estimates.
Reduce the expected recurring-client count or average fee to reflect likely cancellations and partial periods.
Yes, but probability-weight uncertain opportunities before entering the expected project count or value.
Revenue reflects earned or forecast sales; cash collection depends on invoice dates, deposits, and payment terms.
Compare the projected revenue with agency costs, break-even revenue, and available delivery capacity.