- Enter affiliate clicks. Use tracked outbound clicks for the reporting period.
- Enter purchase conversion. Use the share of clicks that become orders.
- Add average order value. Use the average credited basket value.
- Enter commission terms. Add the effective commission rate.
- Adjust for reversals. Include returns or rejected commissions.
- Review revenue and EPC. Earnings per click helps compare programs.
Creator Affiliate Revenue Estimator
The Creator Affiliate Revenue Estimator forecasts commission income from audience traffic, conversion rate, average order value, and commission rate. It links the full affiliate funnel from clicks to orders and then to creator earnings.
Creators can use the estimate to evaluate a program, plan content volume, or identify whether traffic, conversion, basket size, or commission terms have the greatest effect on revenue. Actual results may differ because attribution windows, returns, canceled orders, and excluded products vary by program.
Calculator inputs
clicks
%
USD
%
%
Result
—
estimated affiliate revenue
Estimated approved orders—
Approved sales value—
Earnings per click—
Gross orders = Clicks × Conversion rate Approved orders = Gross orders × (1 − Reversal rate) Affiliate revenue = Approved orders × Average order value × Commission rate
Enter percentage rates as percentages. The reversal adjustment approximates returns, cancellations, and disallowed commissions.
What the result means
The estimate is creator commission after applying an assumed return or reversal rate.
Affiliate dashboards may report pending revenue before final approval.
Given: 12,000 clicks, 3.2% conversion, $85 average order value, 8% commission, and 6% reversal rate.
Calculation: Gross orders = 12,000 × 3.2% = 384. Approved orders = 384 × 94% = 360.96. Approved sales = 360.96 × $85 = $30,681.60. Revenue = $30,681.60 × 8% = $2,454.53.
Result: Estimated affiliate revenue is $2,454.53, or about $0.205 per click.
What is earnings per click?
Earnings per click divides affiliate commission by tracked clicks. It is useful for comparing offers with different conversion rates and payouts.
Should I use the advertised commission rate?
Use the effective rate after product exclusions, tiers, and category differences when possible.
How do attribution windows affect results?
A longer attribution window may credit more purchases after the initial click. Program rules and last-click overrides can still reduce credited orders.
Why include a reversal rate?
Returns, cancellations, fraud checks, and disallowed transactions can remove initially reported commissions.
Can conversion rate exceed 100%?
Not in this model. It assumes no more than one converted order per click for planning purposes.