Email Performance Calculator

1. Enter send and delivery counts

Use final campaign counts after bounces are processed.

2. Add unique opens and clicks

Prefer unique user counts rather than total events so rates remain comparable.

3. Enter conversions

Use the campaign-attributed actions under your reporting rules.

4. Add unsubscribes

Count recipients who unsubscribed from this campaign.

5. Review the rates

Check each metric and its denominator before comparing it with another report.

6. Use the score cautiously

The composite score is a convenience summary, not an industry benchmark; the individual rates remain the primary outputs.

Delivery rate = Delivered ÷ Sent × 100
Open rate = Unique opens ÷ Delivered × 100
Click-through rate = Unique clicks ÷ Delivered × 100
Click-to-open rate = Unique clicks ÷ Unique opens × 100
Conversion rate = Conversions ÷ Delivered × 100
Unsubscribe rate = Unsubscribes ÷ Delivered × 100

The displayed performance score combines normalized versions of these rates for quick internal comparison. It is not a universal benchmark and should not replace the underlying metrics.

What the result means

The main result is a composite internal score, while the detailed rows show the campaign’s actual calculated rates.

Compare campaigns only when tracking definitions, audience type, and attribution windows are consistent.

Given

• 75,000 sent
• 73,500 delivered
• 22,050 unique opens
• 3,308 unique clicks
• 215 conversions
• 74 unsubscribes

Calculation

Delivery = 73,500 ÷ 75,000 = 98.00%. Open rate = 22,050 ÷ 73,500 = 30.00%. CTR = 3,308 ÷ 73,500 = 4.50%. CTOR = 3,308 ÷ 22,050 = 15.00%. Conversion rate = 215 ÷ 73,500 = 0.293%. Unsubscribe rate = 74 ÷ 73,500 = 0.101%.

Result

The detailed output shows 98.00% delivery, 30.00% opens, 4.50% CTR, 15.00% CTOR, 0.29% conversion, and 0.101% unsubscribes.

Interpretation

These rates provide a consistent post-send snapshot; interpretation should focus on campaign goals and comparable historical sends.