This bundle calculator estimates the economics of selling several physical products together. It totals standalone value and bundle cost, then applies a bundle discount to show the customer price, savings, gross profit, and gross margin.
It is useful when designing multipacks, kits, gift sets, and cross-sell offers. The model assumes all entered costs are per complete bundle and excludes fixed overhead.
1. Enter standalone retail value. Use values from the same product, SKU group, and reporting period.
2. Enter total bundle cost. Use values from the same product, SKU group, and reporting period.
3. Enter bundle discount. Use values from the same product, SKU group, and reporting period.
4. Review the result. The calculator updates automatically as inputs change. Use Reset to restore the example values.
The displayed value summarizes bundle selling price using the inputs entered above.
Use consistent units and matching reporting periods. Results are estimates for planning and review.
Given: $150 standalone value, $68 total bundle cost, and a 15% discount.
Calculation: price = $150 × 0.85 = $127.50. Gross profit = $127.50 − $68 = $59.50. Margin = 46.67%.
Result: Sell the bundle for $127.50 under these assumptions.
Use the normal current prices of all included items, not inflated reference prices.
Yes, include bundle-specific packaging and other variable costs.
Yes. The tool then evaluates a bundle sold at full combined value.
The discounted price is below total bundle cost; reduce the discount or lower costs.
No. It can lift order value but may reduce unit margin or cannibalize standalone sales.