This estimator calculates average order value (AOV) for a physical-product store by dividing net merchandise revenue by the number of completed orders. It is useful for ecommerce operators who want to track how much customers typically spend each time they check out, without letting shipping charges or sales tax distort the merchandise value.
Use the result to compare periods, evaluate bundle or upsell performance, and set sensible thresholds for free shipping or promotions. Because the calculation uses net merchandise revenue, returns and discounts should already be reflected in the revenue figure you enter.
1. Enter net merchandise revenue. Use values from the same product, SKU group, and reporting period.
2. Enter completed orders. Use values from the same product, SKU group, and reporting period.
3. Review the result. The calculator updates automatically as inputs change. Use Reset to restore the example values.
The displayed value summarizes average order value using the inputs entered above.
Use consistent units and matching reporting periods. Results are estimates for planning and review.
Given: net merchandise revenue of $50,000 and 1,200 completed orders.
Calculation: $50,000 ÷ 1,200 = $41.67.
Result: The store averages $41.67 per order.
Usually no. Excluding pass-through charges makes AOV more useful for merchandise and merchandising decisions.
Use net merchandise revenue after discounts, cancellations, and returns for the period.
Count completed customer checkouts that correspond to the revenue period.
Yes. AOV can rise while order volume or margin falls, so review it with conversion and profit metrics.
Weekly or monthly tracking is common, provided the revenue and order counts cover the same dates.