- Set the reporting basis. Use one consistent campaign or reporting period.
- Enter the source figures. Copy the requested counts from the same analytics view.
- Check units. Enter percentages as whole percentage values when a percent field appears.
- Review the live result. Compare the headline metric with both supporting figures.
- Reset for another scenario. Use Reset to restore the sample values.
Facebook Content Calculator
Translate a Facebook content mix into the number of items required for a campaign. Enter the campaign length, weekly publishing pace, and the share allocated to video; the result separates video from other posts.
Editors can use the split to brief creators, reserve production time, and verify that a planned mix adds up before work begins.
Facebook inputs
Result
—
Total content items
Video posts—
Other posts—
Formula
Total content = Campaign weeks × Posts per week; Video posts = Total content × Video share ÷ 100; Other posts = Total content − Video posts
All counts must cover the same period. The calculator retains full precision internally and rounds only displayed results.
What the result means
Use the headline metric with the supporting figures to understand both scale and efficiency.
Results depend on the definitions, date range, and attribution settings used in the source data.
Given and calculation
Across 8 weeks at 6 posts per week, the plan needs 48 posts. With a 40% video share, 48 × 0.40 = 19.2 video posts and 28.8 other posts; practical schedules should round whole items while preserving the mix.
Result
The displayed values provide a planning or reporting estimate based on the inputs supplied.
What reporting period should I use?
Any period works if every input covers exactly the same dates. Monthly periods are often convenient for trend comparisons.
Can I compare separate campaigns?
Yes. Calculate each campaign separately so different audiences, budgets, and attribution windows are not mixed.
Why can this differ from the platform dashboard?
Dashboards may apply rounding, privacy thresholds, attribution settings, or delayed processing. Match definitions and export times before investigating a gap.
How should zero values be handled?
A genuine zero can be entered for optional counts or costs. A denominator required by the formula must be above zero.
Does the result predict future performance?
Only projection-style outputs extend an observed rate, and that assumption may not persist. Treat the result as a scenario, not a guarantee.