This calculator measures the conversion rate for a physical-product storefront by comparing completed purchases with qualified shopping visits. It helps merchants assess how efficiently product pages, pricing, trust signals, shipping terms, and checkout flow turn traffic into orders.
The percentage is best used as a trend and comparison metric. Segmenting the same calculation by channel, device, landing page, or campaign often reveals more actionable differences than a single sitewide rate.
1. Enter completed purchases. Use values from the same product, SKU group, and reporting period.
2. Enter qualified visits. Use values from the same product, SKU group, and reporting period.
3. Review the result. The calculator updates automatically as inputs change. Use Reset to restore the example values.
The displayed value summarizes purchase conversion rate using the inputs entered above.
Use consistent units and matching reporting periods. Results are estimates for planning and review.
Given: 320 completed purchases from 12,500 qualified visits.
Calculation: 320 ÷ 12,500 × 100 = 2.56%.
Result: About 2.56% of visits converted into purchases.
Use the session or visit definition from your analytics platform and keep it consistent.
Yes, if each purchase and visit is included consistently in the same period.
Attribution windows, cookie limits, blocked tracking, and time-zone settings can create differences.
Yes, but compare channels using the same visit and purchase definitions.
Not necessarily. Traffic quality, order value, margin, and return rates also matter.